Jüü Jüü, a jewelry brand born amidst the chaos of 2020, is a feel-good brand manifested from mystical pragmatism that serves to spread positivity amongst its believers. Inspired by the maximalist culture of the 90's and 00’s, Jüü Jüü creates handcrafted pieces that transport wearers into a paradisiacal realm of mysticism and playfulness, promising to bring good luck to those who adorn them!
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Jüü Jüü 茱茱，品牌名稱取自廣東話「珠珠」及設計師名字的讀音及意思, 設計受90年代和00年代極致主義文化啟發, 以神秘魔法主義為基礎，致力於傳播積極正能量。Jüü Jüü 創造手工製作的作品，將穿戴者帶入神秘而充滿趣味的境界，承諾為佩戴者帶來好運
